I lead delivery on mission-critical commerce: EE Store and BT Business Direct — from Azure and Redis to PCI audits, DDoS response, and calm weekly cadence with the business.
I’m Prithvi Ramana Ananda Moorthy — a hands-on technical lead who ships reliable web products end to end. I care about quality, clear communication with stakeholders, and lifting the whole engineering org: mentoring, code review, and owning the hard parts from database to CDN.
MSc Advanced Web Engineering (Distinction) from the University of Essex; B.E. Computer Science from India. Based in London, UK — always levelling up across .NET, SQL Server, Azure, AWS, and modern front ends.
“Own the platform — security, performance, and the release train — not just the feature ticket.”
Enterprise commerce, media, and cloud-native products
Associate Consultant — Technical Lead at TCS: full-stack ownership on store.ee.co.uk and businessdirect.bt.com. Redis Sentinel for session and cache on BT Enterprise Cloud, PCI demos for auditors, FIM/IP360 compliance, DDoS coordination with security, load balancers, web servers, and frequent cloud deployments brought in-house.
C# / VB.NETSQL ServerRedis AzureLead Consultant at Virtusa: end-to-end responsive rebuild of legacy BT Shop; voucher flows via Uniqodo that broke sales records (PMA award — Best Technology & Telecoms Campaign, 2021); PayPal Credit & Pay In 3 with product-specific offers; Reevoo/Feefo reviews; admin tooling that unblocked the business on stock splits and peak-season throughput.
ASP.NETjQueryBootstrap SCSST-SQLLead Developer at OTV: architected CheckYourFood from zero on Azure PaaS (web apps, SQL, storage, Web Jobs, Application Insights, certificates, firewalls). Recurring billing with WorldPay; Xamarin apps for iOS/Android. Earlier: AWS S3/CloudFront/IAM at scale for TV distribution — secure screening growth to tens of thousands of sessions and VSTS CI/CD across distributed teams.
AzureAWSMVC / EF WCF / Web APIOTV / Azure era: companion product to CheckYourFood — CheckYourNutrition for nutrition tracking and reporting alongside food intake. Same full-stack discipline: MVC, Entity Framework, resilient SQL, scheduled jobs, and integration with the broader product vision — extending the stack from food logging into nutrition science workflows.
C# / MVCEFSQL Azure Azure Web JobsLead Developer at OTV: portfolio spanning All3 Media International, OfftheFence, DRG, and Eagle Vision. Secret buyer screening sites, terabyte-scale video on S3 with CloudFront, IAM-hardened uploads, Web APIs for programme data, and screening volumes that grew from hundreds to tens of thousands — plus UMG catalogue integration with layered access for global buyers.
MVC / EFAWS S3 / CDNWeb API WCFLead Developer at OTV: led integration of the Universal Music catalogue into Eagle Vision — on-site requirement analysis with the client, then a multi-layered access model across Eagle Vision, third-party platforms, and UMG content so buyers and staff worldwide see exactly what their role allows. High-trust workflows for premium catalogue sales.
C# / MVCSecurity & rolesSQL Server Stakeholder workshopsSenior Developer at OTV: TwoFour Rights, Cue Card Media, Cake Entertainment, Sky Vision microsites, and ZodiakRights. Architected a shared white-label MVC / EF stack; high-performance Web API feeding iOS apps for MIPCOM / MIPTV; repository pattern & DI for testability; linked servers & stored procedures syncing sensitive rights data; responsive Bootstrap rollouts across clients.
ASP.NET MVCEF Code FirstWeb API SQL ServerSenior Developer at OTV: remote administration for staging and production; IIS maintenance; SSL certificates and domain configuration; server builds and validation for MIPCOM and MIPTV market windows; responsive Bootstrap rollouts across client sites; interviewing and knowledge transfer — keeping distribution platforms stable when buyers and sales teams depend on them most.
IISWindows ServerSSL / DNS BootstrapDeveloper at OTV (2010–2013): hands-on delivery on All3 Media International, DRG, and OTV Systems — evolving Web Forms stacks toward MVC/Razor/EF, documenting every task, and operating as successive Scrum Master (stories, sprint planning, reviews, retrospectives). Database backup/restore, staging/live publishing, and direct client support for media distribution clients.
ASP.NET MVCRazorEF Code First Agile / ScrumUniversity of Essex (Distinction): research dissertation on Online Music Using Modern Microsoft Technologies — exploring WPF, WCF, and Silverlight as an alternative to Flash for browser-based MP3 playback, with shared code-behind patterns and service-oriented architecture. Coursework across e-commerce programming, distributed systems, XML/XSLT/XQuery, and advanced databases — grounding years of production .NET work in formal software design and architecture.
WPFWCFSilverlight ResearchSoftware Engineer at Haliscape (Chennai): end-to-end .NET development on MobileFit — a member engagement platform for fitness centres (onboarding, coaching workflows, lifecycle analytics). Web Forms & C#, SQL Server procedures, SDLC documentation, client-facing releases, and cross-team training — recognised as a high contributor across the company.
ASP.NETC#SQL Server JavaScriptSoftware Engineer at Haliscape: alongside fitness products, built web-based school dashboards and repository solutions in ASP.NET and C# — full SDLC artefacts (requirements through test cases), direct client interaction at conferences, releases, and onboarding peers — the same “high contributor” pattern that later scaled to UK lead roles.
ASP.NET Web FormsC#SQL Server SDLCPrithon Limited
Product lines owned and delivered under Prithon Limited.
Property Management
Companies House Verification
Nutrition Information
Price Comparison
.NET stack, cloud, and front ends I use in production
Based in London. Whether it’s a leadership role, architecture review, or a gnarly commerce problem — send a note. I typically reply within two business days.